News

The report is now published for the project On-the-go deposit!

17/02/2022

The purpose of the project was to test and evaluate a deposit-return-system on “on-the-go” single use packaging. A three-month test focused on coffee cups. A local marketing communications campaign provided consumers with information on how the packaging was to be recycled. Mini-recycling stations (paper, glass, plastic and ‘other’) were provided within a short walk. The numerous regular ‘unsorted’ waste bins remained in place during the test.   
When buying a coffee at participating cafes in Örnsköldsvik, between 1 June and 31 August 2021, consumers paid an additional 2 SEK. This deposit was refunded to the consumer when they recycled their coffee cup.  This was done using a smartphone ‘app’ at one of the eight mini-recycling stations in the city center. It was also possible to get the refund at the conventional household packaging recycling stations in Örnsköldsvik.  
The evaluation considered three areas.   
Firstly, the extent consumers retrieved the deposit. In the test consumers retrieved the deposit about 10% of the time. The majority was refunded and recycled at conventional recycling stations where consumers normally recycle household packaging.  
Secondly, recycling levels and the purity of collected waste. The test demonstrated increased sorting and improved sorting quality. Of the paper coffee cups left at one of the eight mini-recycling stations, 90% were sorted in the correct fraction.  Compared to other beverage paper cups of which 70% were sorted correctly. When considering the unsorted waste from the numerous regular waste bins, an overall recycling level of 56% of refundable coffee cups was achieved. This, together with the low share of coffee cups refunded, indicates that the proximity and convenience of disposal has a higher value than the need to recycle.   
Thirdly, acceptance among consumers and cafés. A deposit-return-system for on-the-go packaging was not crucial for increasing recycling in public environment. The participating and surveyed consumers were positive towards the project's aim to increase recycling of on-the-go packaging. They did not, however, appreciate the design of the app used in the project. Café owners varied in their perception of the digital deposit system.  
The purpose of the project was to test and evaluate a deposit-return-system on “on-the-go” single use packaging. A three-month test focused on coffee cups. A local marketing communications campaign provided consumers with information on how the packaging was to be recycled. Mini-recycling stations (paper, glass, plastic and ‘other’) were provided within a short walk. The numerous regular ‘unsorted’ waste bins remained in place during the test.  

Read more about the project.

Report in Diva